Raizado Festival was created to honor and acknowledge Latine contributions to society. It was founded by Mónica Ramírez and launched in 2022 by The Latinx House, a project of Justice for Migrant Women. The Latinx House began at Sundance in 2020 and was created by Ramírez, along with producer and entrepreneur, Olga Segura, and producer and activist, Alexandra Martinez Kondracke to be a social and political driver that highlights the powerful contributions of Latine people across industries and sectors.

Our Work

We unite the Latine community and our allies by providing the space for artists, content creators, grassroots organizers, thought leaders, and other supporters to address issues that impact the Latinx community and creative narratives that will shift culture.

Raizado Festival was created by activist Mónica Ramírez in 2020. Ramirez is a longtime activist with roots in the farmworker community. In the fall of 2020, a report was published that revealed alarming rates of COVID-19 deaths among farmworkers, many of whom were Latine community members. This signaled complete systemic failure and the need for urgent action to change the way that Latine people are viewed and treated by society so that a tragedy like this one never occurs again.

She knew that it required a bold move to shift the narrative such that Latine people would not be so undervalued as to be left unprotected in a crisis, again. It was also necessary to combat the false narrative that Latine people take jobs, opportunities and resources to the reality that Latine people, including the thousands of farmworkers across our nation, give resources, jobs, culture, opportunities and so much more.

Raizado Festival became the answer. Ramirez understood that to create what she calls a “record-scratching moment” that would capture widespread attention and achieve a much needed culture shift, the festival had to be built in a place of significance. It had to be established in a location that is highly regarded and one that would capture public attention.